A lot can be said for being frugal, conservative and buying on the cheap but whenever did you see Fortune 500 executives, the top 1000 wealthiest people, music stars, pro athletes or heads of state drive around in a Chev Aveo or Hyundai Accent?
Even with the current challenges in the global economy, companies are still spending vast amounts of money on advertising; just look at the numbers from the previous Super Bowl, 30 seconds of advertising time during the 2010 telecast is expected to cost US $2.6 Million dollars.
Why do leading companies and ultra narcissistic individuals pay for the best money can buy? To stand apart in the ultra competitive market for consumer dollars and profile, and to show the world they are not only surviving in today’s marketplace but thriving!
For that reason our partner Davidson Elliott offers the ultimate marketing machine, the BBQ Grill of choice for the best and brightest companies that understand quality, craftsmanship and profile.
For those of you taking a more pragmatic approach to where to spend marketing budgets we did a quick overview on the current costs of media advertising and the investment in the profile of the Ultimate Grill…
Billboards – Phoenix*
Up to $10,000 per month for a single high profile location or
$700 to $2500 per month for a random billboard and dependent on the total $ commitment over the year or
$10,000 per month for a 25% market reach using a mix of billboards in a top 50 US market with Phoenix being a larger and more expensive market than the above quoted #’s
Plus design, artwork and set up fees $5000+
Mobile Billboard – Phoenix*
$5250 per week
$1250 per day
$1650 per day on holidays
Plus design, artwork $3,000+
Plus set up fee $2000
Plus other fees….
$30,000 will buy you a couple of low priority locations, two premium location for one month of Billboard Advertising
Clear Channel advertising rate card http://ratecard.clearchannel.com/Miscellaneous/2008_MPG.zip
Billboard Market Prices Overview – http://www.sezampartner.com/the_billboards.html
Size:
Billboards come in various shapes and sizes. Traditional sizes are the 8-sheet (5’x11′), 30-sheet (12’x 24′), and Bulletin (14′ x 48′). However, city zoning ordinances and space limitations allow for a wide variety of sizes. Also, traditional and non-traditional sized structures can be fitted with extensions that allow the message to stretch beyond the fixed size of the structure.
Location:
Most billboards are located along major highways, arteries, and city streets. However, it is not uncommon to find outdoor signs attached to the walls of buildings that offer high visibility, like those in New York’s Times Square.
Cost:
The cost for billboard advertising varies wildly. Factors that affect cost include the size of the structure, the market where the advertising is displayed and the length of the advertising contract. In the top 50 US Markets, for instance, a single bulletin can be as high as $10,000 or more per month, while a niche location in the rural southwest, a sign planted in a farmer’s field just off a moderately traveled highway for instance, may cost $75 per month.
Most billboard campaigns are done in showings, that is, the effective number of billboards needed to reach an audience in any given market. Billboard companies list showings as #25, #50, #75 and #100 with a corresponding number of billboard locations needed to reach 25, 50, 75 or 100% of the market audience. Each showing package then has a corresponding monthly price. Some companies mix their inventory of 8-sheets,
30-sheets and bulletins to create a showing, while others have separate showings for each poster size.
The cost of a typical #25 showing using a mix of billboard structures in a top 50 US market will average around $10,000 per month.
Newspaper – Phoenix*
Arizona Republic
One time 4 x 4 color ad – $325 x 16 inches = $5,200 + $2000 for color
One time half page color ad = $25,000
Design, artwork and setup fees $5,000 – $15,000
Click to access Retail_Rates_2008_Bound.pdf
$30,000 will buy you one time half page ad OR a 4 inch by 4 inch ad once a week for a month
*The prices were compiled by a independent study in 2009
Davidson Elliott Grills – The Ultimate Corporate Marketing Platform
16 foot, dual axle, 360,000 BTU Grill with all the trimmings
Design Fee – Free
Painted with your key corporate color – Included. Plus it’s easy to add logos, pin-stripes, and signage.
Upgraded, two-tone or metallic paint available too.
20+ years of high profile market visibility – show your brand.
Corporately branded at every local and regional event
Profiled charity and community leader
Be the highest profile company at the next tailgate party!
$250 per month based on a $30,000 investment spread over 10 years of high value return
10 years of head turning, excitement generating, profile building marketing versus one month of traditional marketing that no ones looks at anymore….. It is an easy decision where you will invest those precious marketing dollars!
The choice is easy, $30,000 for something that is hot, sexy, the life of the party and functional or spend the money on one month of traditional advertising no one will see, Your call……
Call us for more details or a quote on your Customized Grill ~ The Ultimate Marketing Machine!
The Belles Group 